Calevyne: Full Branding

Our client embarked on a journey to deliver personalised care and specialised support for elderly patients, assisting with daily activities and managing conditions like dementia and Parkinson's. However, they lacked a distinctive name and visual identity to represent their brand effectively.

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Solution: As a graphic designer with a background in branding, our approach was to craft a comprehensive branding solution from scratch. We began by developing a unique name, "Calevyne," which embodies compassion, care, and resilience.

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For the visual identity, we created a logo that combines soft, comforting colours with subtle yet sophisticated imagery, symbolising empathy and support. The logo features gentle curves and fluid lines, representing the fluidity of care and the seamless support provided by Calevyne.

Additionally, we established a cohesive colour palette consisting of soothing tones such as pastel blues, greens, and neutrals, evoking feelings of tranquillity and trust. These colours are carefully selected to resonate with the target audience and convey the essence of warmth and compassion.

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In summary, our branding solution for Calevyne reflects the company's commitment to providing personalised care and specialised support for elderly patients, while also conveying a sense of comfort, trust, and reliability.

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Project Outcome: With the completion of this project, Calevyne now boasts a strong and recognisable brand identity, encompassing a distinctive name, logo, and cohesive visual elements. The brand exudes compassion, care, and reliability, resonating with both clients and caregivers alike. As a result, Calevyne is well-positioned to make a meaningful impact in the realm of elderly care, offering support and comfort to those in need.